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The key elements and stages in building a product plan and roadmap: how to manage your product portfolio and resource allocation.
Optimising content for language, generative and AI answer engines (LEO / GEO / AEO / AIO).
How to plan and optimise your PPC Google Ads campaigns.
Understand the nature of effective strategic leadership and the relevance of a marketing perspective.
Provides practical understanding of how to plan, align, test, launch and manage products effectively.
How to leverage AI in B2B marketing to deliver effective strategies, generate quality leads and enhance customer experiences.
Use AI and Generative AI to plan, create, and optimise social media activity.
Create standout content, develop robust strategies, and achieve business objectives through effective planning and execution.
How to maximise your SEO to increase Google SEO traffic and drive more customers.
Gain a complete overview of key digital marketing channels in this online course: SEO, PPC, social media, content marketing, display advertising, email and websites.
How AI is transforming marketing through creativity, insight and technology.
Increase marketing effectiveness by changing behaviour.