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How to build, optimise and scale Google Performance Max campaigns across all channels.
How to use AI to write clearer, more consistent content, reports, proposals and communications.
How to apply effective SEO techniques to improve performance, adapt to AI-led search and achieve sustained organic growth.
Plan and implement digital marketing to drive B2B awareness, lead generation and growth.
Improve website performance with testing, analytics and AI.
Gain a complete overview of key digital marketing channels in this online course: SEO, PPC, social media, content marketing, display advertising, email and websites.
How and when to use Google Analytics 4 (GA4).
Effectively leverage AI to optimise the customer journey for superior customer experiences.
How to use Generative AI tools for creating text, images, animations and videos.
This online course is designed to provide you with a comprehensive understanding of the fundamentals of SEO and its role in improving organic search visibility.
A practical course for improving digital copy across web, email and social media platforms.
Build a measurable and effective content marketing strategy using a 9-step framework.