Member Exclusive: Build a resilient marketing strategy for 2021
- Broadcast: Tuesday 19 January 2021
- 19 January 2021
Whilst the strategic plans of 2020 were blown off course by a worldwide pandemic, marketers cannot be weary about preparing ways to hit their objectives for 2021; in fact, planning is now more important than ever. Instead of shying away from strategy, marketers need to learn how to make their plans adaptable but resilient, taking the lessons of a tumultuous year on board.
Watch our webinar and you'll learn:
- How to evaluate your surroundings to provide the context for your planning
- Why uncertainty isn't something to be afraid of and how to handle it effectively
- What it means to have a dynamic marketing plan.
CIM members can watch our webinar on demand now.
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