Key Insights: Building a career as a modern marketer
- Broadcast: Thursday 11 July 2019
- Scott Allen
- 11 July 2019
Modern marketing can often mean different things to different people. However, one thing is clear: the marketing team of today is different to how it used to be and is now about two types of persona: scientist and creative. If you put those two together, that’s when you’re closer to becoming a modern marketer. Clearly there are certain skills you require when you think about roles within a modern marketing team. But what about your personal development and growth? What you should be doing to transform as a marketer?
In this webinar, you will learn:
- What does being a modern marketer really mean
- How to start a successful marketing career
- What a typical marketeer’s top 5 KPIs would be
- When to move to a more strategic role
- The value of mentoring.
About the Speaker
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