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Contributor

Melissa Fretwell MCIM

Melissa Fretwell MCIM is a CIM Chartered marketing director and mentor, ex. Channel 4 and UKTV with a background in both traditional and digital media. She is the founder of White Camino, a lean agency designed to help challenger brands, start-ups and social enterprises fix slippery marketing problems from insights to strategy and creative delivery, deftly and cost effectively.