The Mike Warne event 2020: The impact of neuromarketing

Every year, final year Marketing Communication students at Bournemouth University organise one of the CIM’s most prestigious events, which is dedicated to the memory of the late Mike Warne, who was the South West Regional Director for the Chartered Institute of Marketing (CIM).

This years event ‘The impact of neuromarketing’ will see a host of leading names from the world of marketing sharing their vision of our industry's future.

This emerging topic has been chosen by the students with the support of CIM. Many brands are looking at or are now actually using neuromarketing to help them relate to their customer base. We’ll reveal how this concept can be effectively used within market research as well as the powerful effect you can generate when used correctly, and appreciate the diversity of the industry and the differing views around this concept within each sector.  During the evening you’ll enjoy some interactive demonstrations and will learn how organisations are using neuromarketing in practice. You’ll also have an opportunity to put your views to a panel of experts at the end of the evening.

Keynote speakers:

Katie Hart, International speaker, trainer, researcher in the field of neuromarketing and founder of Rhetonic and Dr John Hogan, a neuroscientist studying consumer behaviour, and how product experiences play out in the brain.

CIM and the Bournemouth University students have designed the evening in a way that will allow us to see how neuromarketing is developing into an exciting way to look at your company's customer research. Our speaker’s will show how it allows a greater understanding of research, and in turn how this can also make marketing research more cost effective, as well as helping your business to shape the right customer behaviour for your brand.