• CoBrowse

    • November 07, 2019

    10:00 AM - Colchester

    This full-day CIM masterclass has been created to provide B2B marketeers with the tools and skills needed to produce and manage a successful marketing strategy for a B2B audience.

    The workshop will touch on various B2B specific topics, and will cover the use and importance of different marketing channels and practices to help you attract the right customers to your organisation. The day itself will include a number of workshop sessions which together will leave delegates knowing how best to understand, track, engage and grow their B2B customer base.  

    Programme:-
    10:00   Registration
    10:30   Start with strategy – Trevor Nicholls, Klood Digital
    11:20   Coffee Break
    11:40   Your buyer persona – Trevor Nicholls, Klood Digital
    12:30   Building rapport on autopilot – Alex Curtis, The Lead Engine
    13:10   Lunch
    14:00   Showcasing your expertise: Delivering B2B website excellence – Bruce Burgoyne and Paul Lymer, Mackman
    14:50   Coffee Break 
    15:10   Keep the conversation going: LinkedIn – Ed Goodman, SocialB
    16:00   Finish

    Whether you are new to the B2B sector, or are looking to refresh your existing B2B marketing strategy this CIM masterclass will provide you with fresh ideas, useful hints and practical tips and solutions to take away.

    Non-member price includes 3-months Affiliate Professional Membership of CIM, which can be claimed after attending the masterclass.

    CPD Category: Strategy
    Duration: 5 hours

    Registration and networking is from 10:00, the event starts at 10:30 and finishes at 16:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.

    This event has now passed
    Colchester United Football Club
    Community Stadium
    United Way
    Colchester
    CO4 5UP
    United Kingdom

    Add to calendar Calendar icon

    Sector: Non-specific

    Region: East-of-England
    Map link: click here

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £75.00
    • Studying member: £75.00
    • Student: £75.00
    • Non-member: £150.00

    The prices shown include VAT with buffet lunch and refreshments provided. If you have any special requirements please contact the Regional Events team.

    Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.