Google Digital Garage

February 19, 2019

8:30 AM - Belfast

This half-day introductory Google Digital Garage workshop provided by digital marketing expert Paul McGarrity will cover:

•    Introduction to digital advertising
•    The six steps to building a digital marketing plan
•    The five steps to building a social media strategy; including how to measure success and the secrets to creating authentic, shareable content

Programme
08:30 Registration and refreshments - tea/coffee and pastries
09:00 Build a digital marketing plan - discover the purpose and different benefits of each of the main digital channels before learning about the six key steps to building a digital marketing plan
10:00 Introduction to digital advertising - getting started with search, display and social advertising
11:00 Tea/coffee break
11:30 Social media strategy - five steps to building a social media strategy: how to measure success and the secrets to creating authentic, shareable content
12:30 Q&A session
13:00 Close

Build a digital marketing plan
•    Learn about the main digital marketing channels and how they are used to help businesses
•    How to create and structure a practical digital marketing plan for a small business utilising the main channels
•    How to measure your plan for success

Introduction to digital advertising
•    Learn the main formats of digital advertising including search, social and display
•    How to develop an advertising plan for a channel and measure success
•    Learn a practical approach for how small businesses can use digital advertising

Social media strategy
•    The key social media platforms for businesses to use
•    How to build a social media strategy for a business based on business goals
•    How to define a set of brand guidelines for a business on social media

This workshop is being led by Paul McGarrity, a highly experienced digital marketing consultant with 18 years’ experience in the UK and Ireland PR and marketing sector. Paul is a Coach for Google Digital Garage, with a specialism in digital marketing and social media marketing. Further information about Paul can be found in his biography here.

CPD category: Digital integration
Duration: 3 hours

This is a joint event with CIPR and has been generously supported by Clockwise and River House.

Spaces for this very popular event are limited, so booking is essential. Please note, only those who have booked in advance will be allowed to attend.