How marketing can help charities

Rising pressures on charities, both income shortages and rising demand for their services, mean they have to work smarter. How can marketing help? Ask a panel of leading national and regional charities how they are tackling the challenges and hear from Professor Ian Bruce on how marketing theory and practice can be adapted for non-profits.

Our panel of experts, chaired by Andy Hillier, Editor of Third Sector, will include:

• Will White, Head of Marketing and Communications at The National Railway Museum and The National Science and Media Museum
• Ian Boardman, Co-Founder and Creative Director of Consider Creative, a London design agency whose clients include Macmillan, WWF, British Red Cross, British Heart Foundation, Barnardos, Scope and Save The Children
• Julia Clark, Director of Income Generation at Encephalitis Society, 2017 winner of Charity of the Year at the Charity Times Awards
• Professor Ian Bruce, CBE, CCMI, FCIM, Vice President of RNIB (Royal National Institute of Blind People). Ian is also founder and President of the Centre for Charity Effectiveness at City University of London’s Cass Business School

The audience will be a mix of CIM members and practitioners from local charities.

CPD category: Insights
CPD duration: 1.5 hours

Registration with lunch and refreshments is from 11:30; the event starts at 12:30 and finishes at 14:00. If you are non-EU resident, please contact the Regional Events team to make your booking.