Conducting your digital health check

March 29, 2017

9:00 AM - Northampton

Susan Hallam, leading influencer in the digital world, will take you through the key aspects that you need to consider when undertaking an audit on your digital marketing.

We all get carried away with the day-to-day aspect of our marketing strategy, however it is vital to 'stop', 'take a break', 'analyse' and re-plan that strategy at intervals to not be left behind in today’s fast changing digital world. However... how do we analyse effectively?

This practical training session will cover.

• How to check how well your SEO is going
• How good is your PPC
• What you should be checking for in social media performance
• How to create your own analytics dashboard, which will give a single view of these three areas

Whether you're doing your own digital work, or working with an agency, this session will give you a better understanding of best practice in these areas, and what good looks like.

Get all you questions answered in this interactive training session. 

Speaker information: With more than 20 years’ experience working in the Internet industry, Susan Hallam remains a leading influencer in the digital world. Formerly a senior lecturer in computing at Nottingham Trent University with specialist interest in internet technologies, Susan also held senior digital marketing roles at BT and Capital One before establishing the full service digital marketing agency, Hallam Internet in 1999. The 2016 winner of the Agency of the Year Award at the UK Digital Experience Awards, Hallam employs 27 specialists who, under Susan's leadership, provide search marketing, ecommerce, pay for performance, content marketing, and social media campaigns. Susan speaks at internet marketing conferences including SMX, Internet World, Conversion Conference and her views have been published in The Sunday Times, The Drum, as well as contributing to the BBC. She is a Freeman of the City of London, and a trustee of Nottingham Castle.

More information on our speaker can be found on her webpage or her twitter page.

CPD category: Digital Integration
Duration: 3.5 hours

Registration and networking is from 09:00; the event starts at 09:30 and finishes at 13:00. If you are non-EU resident, please contact the Network Support team to make your booking.