Get into marketing

January 31, 2017

4:00 PM - Sunderland

Marketing is so much more than sales and advertising.

Find out about the wide range of jobs that marketers do, match your skills and aptitudes to the right role for you and discover how to get a start in marketing and turn it into a successful career.

This event is for anyone considering a career in marketing - university students, those embarking on their career pathway, or looking to change into this exciting field of work. Discover the different routes to achieving CIM qualifications whilst at University or after graduation and learn from CIM qualified graduates what having a professional qualification did for their careers, and hear from a specialist marketing recruiter as to what they are looking for, and the roles they look to fill.

Speakers include Veronica Swindale from North East Sales and Marketing Academy (NESMA), Diane Earles, Network Manager at CIM and Sarah Minto, Sales and Marketing Consultant at NRG Recruitment.

The programme for the session is as follows:-

16:00 Registration and coffee

16:15 Welcome by Yvonne Dixon Todd, Principal lecturer at Sunderland Business School

16:20 CIM qualifications: Veronica Swindale, CIM tutor at NESMA

16:40 Careers in marketing: Sarah Minto, Marketing recruiter at NRG

17:00 Life of a marketer: Lessons learnt by Carly Machin, Marketing manager at Stockton-on-Tees Borough Council, MCIM Chartered Marketer and alumni of Sunderland University

17:20 Personal branding using LinkedIn: Dr Janet Ward, Reader at Sunderland Business School

17:40 Studying at the University of Sunderland

18:00 How CIM can help: Diane Earles, MCIM Chartered Marketer and Network Manager at CIM

18:15 My marketing career: Panel Q&A and discussion

CPD duration: 2.5 hours
CPD category: General business skills

Registration and networking is from 16:00, the session starts at 16:15 and finishes at 18:45. If you are non-EU resident please call the Network Support team to make your booking.