CIM Webinar Express: Decoding shopper behaviour with Kantar Worldpanel

We all know that brands grow by understanding their customers. In the world of fast moving consumer goods (FMCG) this has never been more important. 

Join Lesley Ann Gray, Strategic Insight Director at Kantar, to learn how the world’s leading marketing data and analytics business, uses their panel data to understand and decode shopper behaviour and how this understanding influences their client’s growth strategies. 

Kantar uses the insights from their multiple consumer panels to unpick the what and the why of what shoppers choose to buy each week in the grocery channel. Discover how their behaviour has changed since Covid and how the cost of living crisis is still impacting on shopper’s budgets, even whilst inflation is slowly declining. Find out why it is more important than ever for brands to work with and interpret this data to get shoppers to select them in that 'moment of truth' on physical or digital shelves. 

Join this webinar to understand more about the role the right data can play to help businesses to grow, inform and shape marketing strategy, brand planning and to mitigate the risk in innovation.

The webinar is kindly hosted by the CIM Scotland Committee and will last approximately 45 minutes inclusive of a Q&A session after the presentation.

CPD category: Insights

CPD duration: 1 hour

To register for this webinar please click here or on the image at the top of the page.