Events & Networking

October 18, 2023

1:00 PM - Marketing Club

*72% of marketers say account-based marketing (ABM) outperforms all other marketing investments, which explains why 71% of companies plan to increase ABM spend in 2023. ABM is fashionable so, if you are not already, it is time to get yourself versed in it.

In this 'Boost your employability' session we'll focus on the importance of ABM, how it is making organisations lots of money, and why the people ABM targets like it too.

By tuning in to the live session you can ask your questions to ABM expert, Andy Fowler, who boasts a career as an Artistic Director, Events Promoter, and has held multiple marketing roles. Andy will share his career story and guide us through the exciting world of ABM.

*Source: Momentum ITSMA and ABM Leadership Alliance, 2022 ABM Benchmark Study, December 2022.

What is the CIM Marketing Club?

The CIM Marketing Club has been created to help both budding and professional marketers. Throughout the year we run a series of webinars designed to share the latest thinking, trends and techniques in real-world marketing delivered by expert practitioners.

To register for this webinar please click here.

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