• CoBrowse

    • September 27, 2023

    5:30 PM - Glasgow

    The Cycling World Championships is the single biggest cycling event ever to take place. With 13 world championships, more than 200 riders, and 11 days of action, it is the first event of its kind…and comes with a big marketing responsibility. 

    Speaker: Rob Arbuthnot

    Rob is Head of the Marketing Communication Team, and during this special 'in conversation' event, he will reflect on the campaign, the challenges and successes, and share his personal journey to leading such a high-profile event. He will share his back story and how he came to work in his current role, the importance of getting the brand and experiential messaging right for a world event, and how he and his team have managed to navigate an event at significant scale, hosted across a range of locations and multiple partners, to ensure cycling, Scotland and sponsors were well represented. 

    He is a seasoned marketing professional with over a decade of experience with specific expertise in event and sports marketing. Throughout his career, which included development through the Red Bull Marketing Programme, Rob has led innovative brand campaigns and activations for some of the world's best-loved brands.

    CPD category: Brand
    CPD duration: 2 hours

    Registration and networking is from 17:30, the event starts at 18:00 and finishes at 20:00.

    This event has now passed
    City of Glasgow College
    City Campus
    190 Cathedral Street
    Glasgow
    G4 0RF
    United Kingdom

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    Sector: Non-specific

    Region: Scotland
    Map link: click here

    Speakers: Rob Arbuthnot

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £15.00
    • Studying member: £15.00
    • Student: £15.00
    • Non-member: £25.00

    The prices shown are inclusive of VAT. If you have any special requirements please contact the Events team.

    Please book online for this event. If you cannot do so, please call the CIM Events team on +44 (0)1628 427340.