February 13, 2020

6:00 PM - London

This LSBU/CIM Marketing Club session will cover the fundamentals of content marketing - what companies are creating, the role of influencers and how to leverage good content and trends for the next decade. We'll look at the proliferation of content marketing across the digital landscape, the importance of effective lead generation and why marketers need good content.

Speaker:- Tom Clark

Tom is Head of Digital Marketing at The Key. He has been working in the industry for over a decade across a variety of disciplines including social media, PR, marketing automation, link building and, in darker pre-Google Panda times, spammer.

Having grown up with the maturation of the internet and refinement of online marketing, he is a firm believer in the necessity of digital optimisation, new technologies and powerful content.

Students of LSBU can attend this event for free. To avail of this offer please contact the Regional Events team on 01628 427340 or at cim.events@cim.co.uk.

CPD category: Integrated marketing communications
Duration: 1.5 hours

Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:30. If you are a non-EU resident, please contact the Regional Events team to make your booking.

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London South Bank Business School
105 Borough Road
United Kingdom

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Sector: Non-specific

Region: London
Map link: click here

Speakers: Tom Clark


Regional Events team


+44 (0)1628 427340


  • Member: £10
  • Studying member: £10
  • Student: £10
  • Non-member: £20

The prices shown are inclusive of VAT with refreshments provided. If you have any special requirements please contact the Regional Events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.

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