February 10, 2020
6:00 PM - Norwich
At this latest UEA/CIM Marketing Club event Norwich-based behaviour change specialists Thrive will explore ways in which marketing can help consumers make better lifestyle choices… for the sake of their health.
Around 40% of early deaths in the UK are caused by lifestyle conditions, diseases which could have been prevented by making better health choices. With the NHS currently spending around £134 billion each year on healthcare, encouraging consumers to take charge of their health will help both individuals and society.
Thrive is a health communications agency. They use behaviour change to help people make wise health choices. Their programmes reach over 8 million people in six countries. In this session they will share what they have learned about behaviour change in the 20 years they have been in business and explore how marketing can help with this global health challenge.
. Daphne is the founder and Director of Thrive: words that change lives (www.thriveagency.uk
). She is a leader in the world of behaviour change communications and has spoken at mHealth events in Washington, China, India, Uganda and Mexico, sharing her knowledge on how to create content that achieves behaviour change.
Daphne’s work has taken her around the world, leading on behaviour change projects for the Ministries of Health in five countries. Her team developed content for the ground-breaking MAMA programme used by over 160 organisations in 50 countries. The programme delivered via mobile phones, tackles issues such as HIV, family planning, nutrition and child and maternal health.
Sasha Miller. Sasha is Operations Director for Thrive: words that change lives. Sasha manages a global team delivering health and behaviour change content via websites, email, apps and social channels. Her team creates and manages content that is seen by 45 million unique visitors around the world each month.
Sasha is currently leading on two new projects for Thrive, applying the principals of behavioural science to workplace wellness and aging well.
Attendance is free for UEA students.
CPD category: Insights
Duration: 1.5 hours
Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:30. If you are non-EU resident please call the Regional Events team to make your booking.