March 19, 2020

6:00 PM - London


This is the second workshop in a series of events being run by CIM Greater London in collaboration with CIM’s content partners LID who create and curate content for both Catalyst magazine and the CIM content hub, Exchange.

LID are also publishers of best-selling marketing and business books and this event series features authors, expert in their field, who have published the latest ‘must read’ on their area of expertise.

At this event we will be turning the spotlight on media agencies. Although there is no shortage of minefields to navigate in the world of advertising, media agencies are arguably the most difficult. 

Traditional media channels have fragmented, and online advertising is heralded as both the saviour and snake oil. However issues of transparency and fraud still continue to dominate many client/agency conversations. 

Following his career in advertising, our speaker David Meikle has spent the last 10 years as a consultant, unravelling the tangled knot of client/agency relationships culminating in his 2017 book, How to Buy a Gorilla

In his Taking the LID off... talk, David identifies the crucial factors you need to know and understand to ensure you can have successful, productive and sustainable relationships with your media agencies.

CPD category: Integrated marketing communications
Duration: 1.5 hours

Registration and networking is from 18:00, the event starts at 18:30 and finishes at 21:00. If you are non-EU resident please call the Regional Events team to make your booking.

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Room TM1-45
London Metropolitan University Tower Building
166 - 220 Holloway Road
N7 8BD
United Kingdom

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Sector: Non-specific

Region: London
Map link: click here

Speakers: David Meikle


Regional Events team

+44 (0)1628 427340


  • Member: £25
  • Studying member: £25
  • Student: £25
  • Non-member: £50

The prices shown include VAT with refreshments and a light buffet provided. If you have any special requirements please contact the regional events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.

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