January 20, 2020
6:00 PM - London
It’s difficult to get noticed online when all your competitors are there too – appearing above you on Google, talking to the same people on social media, with similar websites to your own.
At this latest UEL/CIM Marketing Club event you will discover the single most powerful way of differentiating your brand online, so that you immediately stand above the competition. You will learn:
• How to avoid the biggest trap most organisations fall into, that makes them sound just like everybody else
• The five key points you need to communicate to your buyers, to become attractive to them
• Get an unbeatable tool to plan exactly what you need to say to your audience, to make them engage with and buy from you
Speaker Danny Bermant
With 19 years’ experience in digital marketing, Danny is one of the UK’s top social media experts, helping companies generate new business through their social media presence. He has a particular interest in the healthcare and financial services sectors, although he has worked with many other sectors too.
As well as delivering lead generation strategies, Danny is a sought-after speaker who regularly addresses conferences on how social media can be used for customer acquisition.
He has published widely on social media strategy, including The Smarter LinkedIn Marketing Guide, The Influencer Outreach Guide - How to convert brand influencers into brand advocates, and The Video Marketing Guide.
Attendance is free for University of East London students.
CPD category: Integrated marketing communications
Duration: 1.5 hours
Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:30. If you are a non-EU resident, please contact the Regional Events team to make your booking.