January 20, 2020
6:00 PM - Norwich
A lead developed via social media is seven times more likely to close and while social media isn’t all about selling, social selling can work for businesses with a strong strategy in place.
At this latest UEA/CIM Marketing Club event we will look at how to develop a social strategy and navigate the social media buying journey of a customer.
You’ll learn how to listen to conversations about your brand and product, engage customers through social media advertising and convert these into leads and sales. Most importantly, you’ll learn how to measure your ROI to make sure that social selling is working for you.
Simon is a professional social media trainer with 25 years’ experience across marketing, digital and training. Simon is a Partner and Trainer at SocialB, where he has spent the last 7 years coaching a range of businesses from small organisations, not for profits and start-ups all the way through to large corporate companies.
Simon always builds great relationships with the individuals he coaches and is one of SocialB’s most loved. In his own words, “I live for that ‘Aha’ moment, when one of our training clients not only grasps what they’ve discovered on our courses but feels confident to apply and implement it.”
Simon is qualified in adult teaching and online education as well as having various digital certifications including Google Adwords.
CPD category: Digital integration
Duration: 1.5 hours
Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:30. If you are a non-EU resident, please contact the Regional Events team to make your booking.