January 20, 2020
6:00 PM - Norwich
A lead developed via social media is seven times more likely to close and while social media isn’t all about selling, social selling can work for businesses with a strong strategy in place.
At this latest UEA/CIM Marketing Club event we will look at how to develop a social strategy and navigate the social media buying journey of a customer.
You’ll learn how to listen to conversations about your brand and product, engage customers through social media advertising and convert these into leads and sales. Most importantly, you’ll learn how to measure your ROI to make sure that social selling is working for you.
Eleanor Bougie-Smith, Digital Marketing Manager, SocialB
Ellie is a Google certified Digital Marketing Manager and professional speaker with experience executing digital marketing & social media strategies, as well as upskilling teams, individuals and organisations on the latest digital trends. In her current role at SocialB, Ellie manages a digital marketing team who deliver strategic digital and social media services.
In her five years at SocialB, Ellie has worked with a range of clients from small scale start-ups to global brands including Alpro, Feefo, and Pyrex. She has delivered training for members of the Department of International Trade, and has delivered talks on marketing and social media trends at large-scale retail events such as PURE London, and GLEE Conference.
CPD category: Digital integration
Duration: 1.5 hours
Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:30. If you are a non-EU resident, please contact the Regional Events team to make your booking.