November 26, 2019
9:00 AM - Cardiff
CIM Wales presents a ‘Digital marketing masterclass’, which continues the series of popular masterclasses that have previously included search, social media, analytics, branding and content marketing.
As with the other masterclasses, the digital marketing masterclass will feature talks from the best digital gurus and practitioners in the field, from brands including Admiral and Google. They will be speaking on topics which include digital strategy, search, social, CRM, web/UX, analytics and future trends within the digital sphere. CIM Wales’ digital marketing masterclass promises to be energetic and insightful event offering knowledge, opinion and practical tips for everyone involved in digital marketing.
09:00 - Welcome, Gavin Davies, CIM Wales Chair
09:15 - How to Develop A Digital Marketing Strategy That Gets Results, Jade Tambini, Tambini Marketing
10:00 - SEO & Content Marketing in 2020, Gareth Morgan, Liberty Marketing
10:45 - Break
11:05 - Social Strategy and The Power of Ambassadors, Lucy Vincent, Royal Mint
11:45 - CRM, Jennifer Hill, Admiral
12:25 - Lunch, Opportunity to try out Zero2Five’s eye tracking technology
13:20 - Websites and usability, Scott Jones, Illustrate Digital
14:00 - Analytics, Paul Hunter, Liberty Marketing
14:20 - Smart Solutions for Smart Businesses, Stephen Power, Google
15:20 - Close/ Networking
CIM Wales masterclasses are relevant for all marketing professionals in the public, private or third sector, large corporation or SME, and B2C or B2B. This masterclass will be particularly useful for senior and junior marketers alike, who want to keep up to date with the fast pace of change within the discipline of digital marketing.
The non-member price includes 3-months’ Affiliate Professional membership of CIM, which can be claimed after attending the masterclass.
CPD category: Digital integration
Duration: 5 hours
Registration and networking is from 09:00, the event starts at 09:15 and finishes at 15:30. If you are non-EU resident please call the Regional Events team to make your booking.