November 05, 2019
6:00 PM - Luton
A fresh innovation and timely marketing campaign, executed seamless, has the power to inspire, educate, and influence a spectrum of audiences, while cementing the power of products and brands.
At this latest University of Bedfordshire/CIM Marketing Club event James Ellis, Head of Marketing and Communications at Certsure LLP, will present the B2B campaign that swept the board winning a number of awards:
- Four awards at the Construction Marketing Awards in 2018
- Two Global awards at Eventex
- The Best Customer Experience Strategy and the prestigious Chairs Award at the Chartered Institute of Marketing Excellence awards in 2019
It was one of the most commercially successful and engaging campaigns in Certsure’s history, resulting in a 21% increase in market share, an 104% increase in revenue and an ROI of 19:1.
Not only will delegates hear how this was achieved but will also learn how to pitch an idea to senior executives, secure sign off for implementation and measure success.
Speaker - James Ellis
James is an award-winning marketeer, focused on enhancing the customer experience, delivering results and a passion for professional development.
With extensive experience, throughout varying industries within a Business to Business and Business to Consumer environment, developing marketing strategies and implementing tactical communications focuses on a positive ROI.
Commercial knowledge extends to beyond marketing, negotiations through project managing and influencing key stakeholders from Directors through to Operations, from suppliers through to external agencies.
He also Chair’s the CIM’s Construction Industry Group.
Attendance is free for University of Bedfordshire students.
CPD category: Integrated marketing communications
Duration: 1.5 hours
Registration and networking from 18:00, the event starts at 18:30 and finishes at 20:30. If you are non-EU resident please call the Regional Events team to make your booking.