October 08, 2019

6:00 PM - London

There has been a great deal of media coverage recently (that’s an understatement) on Climate Change and clarion calls for us ALL to change our behaviour if we are to save the planet from ecological disaster – close to home the challenges the UK faces to achieve the Net Zero emissions target by 2050 are immense.

It could be claimed that marketing and marketers are part of the problem; as a significant driver of excessive consumerism. So, what can marketing and marketers do to become part of the solution?

This WBA/CIM Marketing Club event will look at some insights on what motivates consumer behaviour and the techniques that can be employed to change the way people behave, and how marketers can help turn the tide.

CPD category: Strategy
Duration: 1.5 hours

Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:30. If you are a non-EU resident, please contact the Regional Events team to make your booking.

Westminster Business School
University of Westminster
35 Marylebone Road
United Kingdom

Sector: Non-specific

Region: London
Map link: click here


Regional Events team


+44 (0)1628 427340


  • Member: £10
  • Studying member: £10
  • Student: £0
  • Non-member: £20

The prices shown include VAT with refreshments provided. University of Westminster students can attend free of charge. If you have any special requirements please contact the regional events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.

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