January 24, 2020
9:00 AM - Exeter
The need for relevant, timely and accurate marketing data is becoming more important as global and local competition increases and consumer behaviour changes.
In this workshop we’ll be investigating importance of measurement and discussing some of the issues facing the use of strategic marketing metrics and analytics. We’ll consider the real value of quantitative digital analytics such as Google analytics in comparison with alternatives, and explore some key issues and opportunities when it comes to reporting and decision-making. Additionally, we’ll consider the future implications on the recruitment of marketing staff and resources allocation in the longer term.
In this workshop we’ll be discussing all aspects of marketing metrics and analytics including online and offline and the relevancy and use of traditional market research methods (qualitative and quantitative).
This is an intermediary level workshop designed for marketing and business professionals responsible for the development of effective marketing strategy and the management of resources.
CPD category: Integrated marketing communications
Duration: 3 hours
Registration and networking is from 09:00; the event starts at 09:30 and finishes at 13:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.