The essence of all successful marketing is being able to uncover those often-elusive consumer or B2B insights. But where do you start?
At this latest UEA/CIM Marketing Club event we explore the plethora of research methodology available and provide advice on how to brief your research specialists - whether an internal team or a research agency. There will be an opportunity to practice crafting a research brief.
Lisa Holt, Zing Insights. Lisa began work in market research more than 30 years ago, beginning her career with a specialist children’s research agency and working on brands like Robinson’s Soft Drinks, Crayola and Penguin books.
From there, she moved client-side working in media research for Archant Group and was involved in the research programme that saw the long-established Eastern Daily Press move from a broadsheet to a tabloid (it really was quite a big deal at the time!).
After Archant, Lisa moved back into agency research and increased her specialism in media research working for a wide range of newspapers, magazines, events, exhibitions and conferences. Helping brands to understand their audiences to deliver more resonant products and services, increase audience ROI and ultimately, their own profitability.
In 2011, Lisa took a leap of faith and launched Zing Insights. Based just outside of Norwich, Zing have a client portfolio that spans FTSE 100 companies to one-man bands. Their work and specialist experience sees them operating worldwide on a raft of varied brands in many different industry sectors including; Grand Designs, Ideal Home Shows, CarFest, Travel Trade Gazette, Farnborough International Airshow and Southampton Boat Show.
Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:30. If you are a non-EU resident, please contact the Regional Events team to make your booking.