October 18, 2019

9:00 AM - Plymouth

Being found easily on Google is one of the greatest challenges of digital marketing. This computer-based session will explore how the Google search engine works. To help you develop your technical knowledge and supercharge your website’s performance in the organic (free) search results. We will also explore how to brief and set performance criteria for both internal teams and external agencies.

Delegates should bring laptops and their google account login details to fully participate in the session. 

Topics covered will include:
• How Google search engine works and presents information
• Planning and defining your SEO strategy
• Essential SEO activities to ensure your website is search engine friendly
• How to utilise free Google Tools to deliver vital insight to support SEO strategy
• Supercharging – identifying what’s current and where you should be focusing your future SEO efforts
• How to brief and set performance criteria for website development, search agency or consultant’s performance

Sam Charles is a Google certified digital marketing expert with 8 years experience and the founder of a multi-award-winning SEO & PPC agency, Float Digital.  Her extensive portfolio includes working with 300+ B2C & B2B brands for brands such as Argos, Thorntons, Accor, J.P Morgan, Victoria's Secret, EastPak, Manfrotto & Emirates Airlines.

This event is aimed at marketers with a basic understanding or experience of Google SEO and their key search words seeking to supercharge their SEO activity and identify areas to focus effort. 

CPD category: Digital integration
Duration: 3.5 hours

Registration and networking is from 09:00, the event starts at 09:30 and finishes at 13:00. If you are non-EU resident please call the Regional Events team to make your booking.

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Bircham Suite
Plymouth Science Park
1 Davy Road
Derriford, Plymouth
United Kingdom

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Sector: Non-specific

Region: South-West
Map link: click here

Speakers: Sam Charles


Regional Events team


+44 (0)1628 427340


  • Member: £80
  • Studying member: £80
  • Student: £105
  • Non-member: £105

The prices shown include VAT with refreshments provided. If you have any special requirements please contact the Regional Events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.

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