• CoBrowse
  • September 26, 2019

    10:00 AM - Wyboston

    This event is fully booked


    This full-day masterclass has been created to provide delegates with the tools and skills needed to produce and manage a successful content marketing strategy for their organisation. 

    The workshop will touch on various topics related to content marketing and will cover the use and importance of content across marketing disciplines such as SEO, email marketing and video. The day will also focus on the importance of creating a content marketing strategy and evaluating the success of that strategy throughout.

    Whether you are looking to revamp your existing content marketing strategy, or develop your technical skills on search, email, video or measurement, this content marketing masterclass will provide you with fresh ideas, useful hints and practical tips and solutions to take away.


    Speakers include experts in content marketing from omnichannel messaging platform Dotdigital, national publishers Archant, copy writing specialists Cambridge Marketing Consultancy and award-winning digital marketing agencies Crafted, Coast Digital and Further.

    Programme: 

    10:00 – Registration 
    10:30 – Creating a content marketing strategy - Further Digital Marketing 
    11:15 – How to create engaging video content to tell your story - Archant 
    12:00 – Lunch 
    12:45 – The importance of great copywriting – Cambridge Marketing Consultancy 
    13:30 – The role of content in search marketing - Crafted Media Ltd 
    14:15 – Coffee break 
    14:30 – Using email to deliver content and create stronger customer relationships - Dotdigital 
    15:15 – Measuring and evaluating the impact of your content marketing – Coast Digital 
    16:00 – Finish

                                                                              
    The non-member price includes 3-months Affiliate Professional Membership of CIM, which can be claimed after attending the masterclass.

    CPD Category: Integrated marketing communications
    Duration: 4.5 hours

    Registration and networking is from 10:00, the event starts at 10:30 and finishes at 16:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.

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    Wyboston Lakes Resort
    Willows Training Centre
    Great North Road
    Wyboston
    Bedfordshire
    MK44 3AL
    United Kingdom

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    Sector: Non-specific

    Region: East-of-England
    Map link: click here

    Attachments:
    Nicolle Halksworth

    Speakers: Various Speakers

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £75.00
    • Studying member: £75.00
    • Student: £75.00
    • Non-member: £150.00

    The prices shown include VAT with buffet lunch and refreshments provided. If you have any special requirements please contact the Regional Events team.

    Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.