June 12, 2019

9:30 AM - Birmingham

Is marketing under threat? Join Professor Malcolm McDonald, the 'marketing as practice' research team, industry experts and fellow marketers to find out.

We’ll be discussing if marketers have to: change for their organisations to build new marketing capabilities; re-invent their roles to remain relevant; find new ways of making a valued contribution to their organisation; manage in a different way to respond to an organisational climate characterised by increasing tension and potential conflict.              

Session 1 – Marketing’s influence, marketing-under-threat?
(Dr Keith Glanfield, Marketing and Strategy Group, Aston Business School)

Keynote: The future of marketing: a dark cloud? Or the brightest star in the firmament?
(Professor Malcolm McDonald, Emeritus Professor, Aston Business School)

Session 2 – Changing our thinking, marketing capabilities: how do we get it right?
(David Glik, owner of David Glik Brands and Aston University Alumni)

Moving on from technical myopia!
(Dr Chris Richardson, Marketing and Strategy Group, Aston Business School)

Session 3 – Professional development workshops, share and discuss your ideas, insight and best practice with other marketers on three important issues that aren’t to be found in the marketing text books:

Competing for the customer (Dr Keith Glanfield)
Tool development: (Dr Gary Burke)
Behavioural competences: (Dr Chris Richardson)

Session 4 – Changing our practice, 'Taking back our profession?' and plenary discussion
(Dr Keith Glanfield, Marketing and Strategy Group, Aston Business School)

Chartered Institute of Marketing and the future of the profession
(Maggie Jones, Director of Qualifications and Partnerships)

Join us for a full day conference, including lunch, to participate in what is sure to be a 'lively' debate and set of workshops looking at the future shape of the marketing profession.

CPD category: Strategy
Duration: 5.5 hours

Aston Business School
Aston Triangle
B4 7ET
United Kingdom

Sector: Non-specific

Region: Midlands
Map link: click here


Regional Events team


+44 (0)1628 427340


  • Member: £25
  • Studying member: £15
  • Student: £15
  • Non-member: £35

The prices shown are inclusive of VAT with lunch and refreshments provided. If you have any special requirements please contact the Regional Events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.

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