**THIS EVENT HAS BEEN CANCELLED** Brand development - lessons from China

At this latest CIM/UEA Marketing Club event Dr Jonathan Wilson, Senior Lecturer in Marketing and Business Research within Norwich Business School, University of East Anglia, will talk about the evolution of Chinese brands.

Using case studies, he will explain some of the approaches Chinese brands are adopting when going global and what we can learn from Chinese brand development.

Speaker
Dr Jonathan Wilson is Senior Lecturer in Marketing and Business Research at Norwich Business School. Jonathan has been a Chartered Marketer since 2004 and worked in Higher Education for more than 20 years. Prior to this, he worked in advertising for The Independent and Independent on Sunday and as a Marketing Manager for a private college in London. His PhD examined UK Foreign Direct investment in China and involved leading companies such as BP and Kingfisher.

CPD category: Brand
Duration: 1.5 hours

Registration and networking is from 18:00, the event starts at 18:30 and finishes at 21:00. If you are non-EU resident, please call the Regional Events team to make your booking.