The commercialisation of medical products

February 15, 2018

6:00 PM - Newcastle

The commercial success of products and services for medical or healthcare applications depends on the identification of unmet customer needs and the development of an offering that meets them. This event, chaired by Dale Athey, CEO of Orla Protein Technologies, will help companies find the most effective methods for obtaining customer insights for better product marketing in the medical arena.

Dale will be will be joined by three expert speakers:

• Dr Josephine Go Jefferies, Assistant Professor in Marketing at Newcastle University Business School
• Rebecca Crinson, Research Director at Explain Market Research
• Colin Tristram, Director at HistoCyte Laboratories Ltd

Following the presentations, Dale will moderate a panel discussion during which the audience will have the opportunity to ask questions.

18.00 – 18.30 Registration
18.30 – 18.40 Chairman’s Opening Remarks – Dale Athey, CEO Orla Protein Technologies
18.40 – 19.20 Presentations
                          Josephine Go Jeffereies, Newcastle University Business School
                          Rebecca Crinson, Explain Market Research
                          Colin Tristram, HistoCyte Laboratories
19.20 – 19.45 Panel discussion with speakers
19.45 Closing Remarks
20.00 Finish

Attending this event will allow you to advance your company’s strategic marketing initiatives, develop better market offerings and gain a competitive edge.  
                                                                                 
This event is kindly sponsored by Newcastle University Business School.

CPD duration: 1.5 hours
Category: Insights

Registration and networking is from 18:00, the session starts at 18:30 and finishes at 20:00. If you are non-EU resident please call the Network Support team to make your booking.