Engaging customers through storytelling

September 21, 2017

6:00 PM - Darlington

Rockliffe Hall, recently named as the UK's Large Hotel of the Year, is the North East’s leading hotel, golf and spa destination. Located in a picturesque setting on the banks of the River Tees the luxury resort aims to provide a five star home-from-home for celebrating, working and relaxing.

Katie Scott, Rockliffe Hall’s Sales and Marketing Manager, will discuss how embracing storytelling throughout the resorts marketing communications strategy has effectively engaged new and existing customers resulting in increased business and retention.

Earlier this year Rockliffe Hall announced plans to develop one and a half acres of land adjacent to the Old Hall into multi-functional parkland for guests. The new 'Mischmasch' development features a stunning glasshouse; inspired by a periodical written and illustrated by Lewis Carroll for his family. The glasshouse will sit adjacent to the walled kitchen garden where chefs from Rockliffe’s three acclaimed restaurants grow their own produce to use in their dishes.

CPD Category: Integrated marketing communications
Duration: 1.5 hours

Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:00. If you are a non EU resident, please contact the Network Support team to make your booking.