CIM Webinar Express: Sustainability in strategy

With increasing consumer and stakeholder demand for responsible practices, embedding Environmental, Social, and Governance (ESG) principles into marketing is no longer optional—it’s essential for long-term growth and market resilience. This session will cover key approaches to integrating sustainability into your marketing strategy and demonstrate how prioritising ESG can help businesses build brand loyalty, increase customer trust, and drive sustainable success.

Laura is the founder of B Corp certified creative marketing agency Millrace Marketing and a board member of CIM Wales. She is a passionate advocate for sustainability in business and brings a wealth of experience in strategies that foster growth and positive impact. Join Laura as she shares practical insights on how businesses of all sizes can incorporate sustainable practices into their marketing, making a lasting difference in both the market and the world.

What you will gain from this webinar:

• Practical insights on ESG integration

• Long-term growth strategies - how marketing can drive long-term growth, enhance brand reputation, and create a competitive edge in today’s market

• Real-World case studies and tactics - how sustainable practices can attract loyal customers and contribute to business success

• Actionable takeaways for  implementation - gain practical, actionable steps that you can focus on with marketing 

The webinar is kindly hosted by the CIM Wales Committee and will last approximately 45 minutes inclusive of a Q&A session after the presentation.

CPD category: Strategy

CPD duration: 1 hour

To register for this webinar please click here or on the 'Register Now' at the top of the page.