AI: A catalyst for next-generation inclusive marketing

Last year’s Marketing Mavericks event explored how digital marketing is reshaping industry practices, offering participants invaluable insights into the transformative power of digital tools and strategies. Attendees left equipped with knowledge on leveraging digital platforms to create impactful marketing campaigns in a rapidly evolving landscape.

 

This year, Artificial Intelligence: A catalyst for next-generation inclusive marketing, takes the conversation further by diving into the role of AI in building a more diverse and equitable marketing future. Participants will explore how AI can address biases, identify underrepresented communities, and personalise campaigns to resonate with diverse audiences.

 

Here’s what attendees can look forward to:

• Inclusive AI strategies – Discover how AI can drive equity in marketing by eliminating biases and expanding representation.

• Dynamic panel discussions – Learn from industry leaders like Mr. Kelvin Tong, Mr. Leong Weng Kin, and Dr. Geetha, who will share practical insights and real-world applications.

• Collaborative professional growth – Engage with peers, earn CIM CPD credits, and gain tools to elevate your marketing agility.

Moderated by Safwaan Azmi, this forum promises actionable insights to help you integrate AI into your strategies. 

Venue: Rooftop Observation Deck, Sunway College, No. 2, Jalan Universiti, Bandar Sunway, 47500 Selangor Darul Ehsan, Malaysia

Speakers:

Kelvin is a dynamic, results-driven leader with nearly 25 years of experience across financial services, consumer goods, education, and non-profit sectors in the Asia Pacific, EMEA, and other regions. Known for a collaborative, people-oriented approach, he excels in business transformation, stakeholder engagement, and cross-cultural leadership. Currently Head of Technology & Operations at AIA Digital+ Malaysia, they drive technology transformation, governance, and employee experience initiatives. Formerly, Kelvin led major cloud transformations at AIA Group and held senior roles in IT and business transformation at British American Tobacco. 

Weng Kin is a seasoned advertising leader with 12+ years in social media and digital strategy, currently serving as Chief Integration Officer at Hakuhodo Malaysia. Known for driving brand impact across top brands like Shell, Toyota, and AIA, he brings expertise in holistic brand strategy, ATL, and BTL marketing. In addition, he has also contributed as a jury member for prestigious awards such as the MSA and Kancil Awards. 

 

Dr Geetha Nadarajan graduated with BSc (Hons) Mathematics from National University Malaysia, MSc (Information Technology) from Putra University Malaysia and Phd (Management) in Putra Business School in 2019. She is an experienced practitioner of data science and business strategy with more than 15 years’ experience delivering data-driven insight and strategy in telecommunications, financial, and education industries across ASEAN and North Asia regions. Currently, attached to Sunway Business School, Sunway University, she teaches undergraduate and postgraduate programmes. Her research work includes helping SMEs innovate with data and artificial intelligence (AI) solutions. She also volunteers her time to support the growth of women equity in technology in not for profit organisations such as Women in Artificial Intelligence (Malaysia).

Click here to register your place.