CIM Webinar Express: Understanding youth marketing trends

Join us for an insightful session exploring the evolving landscape of UK student recruitment, presented in partnership with IDP Education UK, a global leader in higher education marketing, insights and student placement. IDP’s expertise in connecting institutions with prospective students worldwide makes them uniquely positioned to offer valuable perspectives on current trends and future opportunities in student recruitment. 

 

This webinar, featuring guest speaker Kevin McEwan, Senior Client Director at IDP Education will provide a clear understanding of the latest youth trends, student behaviours, and their impact on higher education. 

 

The session will break down key insights and provide actionable strategies to engage effectively with prospective students. With the UCAS January deadline approaching, understanding application timing, subject preferences, and geographic interest is critical.

 

We’ll analyse trends in undergraduate and postgraduate demand, highlighting how demographics influence decision-making and providing practical tips on tailoring your marketing efforts to meet students’ needs. 

We’ll also discuss the role of open days in driving applications and share strategies for creating impactful events that resonate with prospective students. 

 

The event will help higher and further education marketers to understand the current landscape, prospective student sentiment and broader youth trends in an increasingly dynamic and challenging landscape.