Enhancing digital performance

This in-depth webinar will provide an overview of how to complete an online audit and undertake competitive benchmarking. Aimed at senior marketers in the UK wishing to enhance digital performance and strategic decision-making. The session will be relevant to businesses across various sectors, including B2B lead generation and B2C e-commerce.

Attendees will learn how to leverage the key business drivers such as Cost Per Acquisition (CPA), Customer Lifetime Value (CLV), and Website Conversion Rate. The session also aims to facilitate in digital strategy development and due diligence for business events.

Our speaker, Roger Jones, will showcase a comprehensive audit process and will present case study examples as well as offering insights into digital footprints, social media profiles, and CRM systems. 

In addition, all attendees will receive an interactive playbook to take away and use in their own strategic planning.

Roger is a digital marketing professional with a passion for merging advanced technology with innovative marketing strategies. Roger has a deep grasp of artificial intelligence (AI) and machine learning (ML) and his expertise in business analysis and development is complemented by his skills in change management and business strategy, which he employs to help businesses adapt and thrive in ever-evolving markets.

This webinar is kindly hosted by the CIM South West & Channel Islands Committee and will last approximately 45 minutes inclusive of a Q&A session after the presentation.

CPD category: Digital integration

CPD duration: 1 hour

To register for this webinar click here.