• CoBrowse

    • November 06, 2024

    2:00 PM - Leeds

    Join our panel of industry experts to discuss how the concept of brand is changing to encompass much more than just a visual identity.

    We will examine what a brand truly represents, and how an organisation’s ethics, culture, history, and approach to sustainability affect its brand and the perceptions both within and outside the organisation. We'll discuss the importance of aligning internal and external brand views and how this influences employee retention, satisfaction, and pride. Additionally, we’ll look at strategies for protecting a brand's identity and reputation, navigating shifts in business direction, and understanding the multifaceted nature of today’s brands.

    Host and speaker panel:
    Our session will be hosted by Marisa Crimlis-Brown, Senior Client Strategist at 43 Clicks North and former BBC Radio Broadcaster. 

    The panel will feature industry leaders from Leeds-based businesses, including Lawrence Christensen, Programme Lead Furniture Exit, Property Development & Transformation Team at Marks & Spencer; Matt Adams, Head of Marketing at rugby league club Leeds Rhinos; Danielle Lee, Brand & Marketing Director at Metro Bank; and Steve Dobson, Director of The Trademark Helpline.

    This event is kindly sponsored by Leeds based recruitment agency Met Marketing.

    CPD category: Brand
    CPD duration: 2 hours

    Registration from 14:00, the event starts at 14:30 and finishes at 17:00. Light refreshments will be provided so if you have any specific dietary requirements please inform the team at cim.events@cim.co.uk at the time of booking to ensure your dietary needs can be catered for.

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    Kindly sponsored by

    The Ambler Club
    St. Paul’s House
    23 Park Square
    Leeds
    LS1 2ND
    United Kingdom

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    Sector: Non-specific

    Region: North
    Map link: click here

    Speakers: Various speakers and panelists

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £20.00
    • Studying member: £15.00
    • Student: £15.00
    • Non-member: £25.00

    All prices are inclusive of VAT with light refreshments provided. If you have any special requirements please contact the CIM Events team.

    Please book online for this event. If you cannot do so, please call the Events team on +44 (0)1628 427340.