Events & Networking

November 06, 2024

2:00 PM - Leeds

Join our panel of industry experts to discuss how the concept of brand is changing to encompass much more than just a visual identity.

We will examine what a brand truly represents, and how an organisation’s ethics, culture, history, and approach to sustainability affect its brand and the perceptions both within and outside the organisation. We'll discuss the importance of aligning internal and external brand views and how this influences employee retention, satisfaction, and pride. Additionally, we’ll look at strategies for protecting a brand's identity and reputation, navigating shifts in business direction, and understanding the multifaceted nature of today’s brands.

Host and speaker panel:

Our session will be hosted by Marisa Crimlis-Brown, Senior Client Strategist at 43 Clicks North and former BBC Radio Broadcaster.

The panel will feature industry leaders from Leeds-based businesses, including Lawrence Christensen, Head of Brands at Marks & Spencer; Matt Adams, Head of Marketing at rugby league club Leeds Rhinos; Danielle Lee, Brand & Marketing Director at Metro Bank; and Steve Dobson, Director of The Trademark Helpline.

This event is kindly sponsored by Leeds based recruitment agency Met Marketing.

CPD category: Brand

CPD duration: 2 hours

Registration from 14:00, the event starts at 14:30 and finishes at 17:00. Light refreshments will be provided so if you have any specific dietary requirements please inform the team at cim.events@cim.co.uk at the time of booking to ensure your dietary needs can be catered for.

Book now