Events & Networking

September 05, 2024

9:30 AM - Leicester

Learn the basics of the new GA4 platform and make the most of its new tools to report key web data and come away with practical insights that could be immediately put into practice into your business. The session will cover:

Part 1 - Demo of the platform

• GA4 interface

• Reports (+ library)

• Exploration

• Advertising

• Admin & settings

• Lookers studio visualisation

• Are you ready to go?

Part 2 - Understanding and using GA4

Section one - Introduction:

• Introduction to Google Analytics

• User privacy & cookies

Section two - What you can measure:

• Introducing dimensions, metrics, events & conversions

• Key features of GA4

Section three - Actions & outcomes:

• Tracking events & conversions

Section four - Reports:

• Acquisition reporting

• Campaign tracking

Section five - Custom reporting:

• Library

Suitable for marketers with a basic knowledge of GA4, and marketers wanting to expand their knowledge on the GA4 platform.

Speaker: Ann Stanley

Ann is the Founder and CEO of Anicca Digital and will share her knowledge and best tips on making the most of the platform for your business following on from her fantastic session at CIM's Digital Marketing Conference last year.

CPD category: Digital integration

CPD duration: 3 hours

Registration and networking from 09:30, the event starts at 10:00 and finishes at 13:00 with a buffet lunch and the opportunity to network with your marketing peers. If you have any dietary requirements please advise the Events team at cim.events@cim.co.uk after your booking has been confirmed.

Book now

Marriott Hotel
Grove Park
Smith Way
Leicester
LE19 1SW
United Kingdom

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