• CoBrowse

    • SCHEDULED MAINTENANCE

    This weekend from 18:00 Friday 14 March until 11:00 Monday 17 March we will be updating our finance system. You will be unable to join, renew or book exams online during this period. Please contact membership@cim.co.uk if you have any queries, the team will be happy to assist.

    September 05, 2024

    9:00 AM - Leicester

    Learn the basics of the new GA4 platform and make the most of its new tools to report key web data and come away with practical insights that could be immediately put into practice into your business. The session will cover:

    Part 1 - Demo of the platform
    • GA4 interface
    • Reports (+ library)
    • Exploration 
    • Advertising
    • Admin & settings
    • Lookers studio visualisation
    • Are you ready to go?

    Part 2 - Understanding and using GA4
    Section one - Introduction:
    • Introduction to Google Analytics
    • User privacy & cookies

    Section two - What you can measure:
    • Introducing dimensions, metrics, events & conversions
    • Key features of GA4

    Section three - Actions & outcomes:
    • Tracking events & conversions

    Section four - Reports:
    • Acquisition reporting
    • Campaign tracking

    Section five - Custom reporting: 
    • Library

    Suitable for marketers with a basic knowledge of GA4, and marketers wanting to expand their knowledge on the GA4 platform.

    Speaker: Ann Stanley
    Ann is the Founder and CEO of Anicca Digital and will share her knowledge and best tips on making the most of the platform for your business following on from her fantastic session at CIM's Digital Marketing Conference last year. 

    CPD category: Digital integration
    CPD duration: 3 hours

    Registration and networking from 09:00, the event starts at 09:30 and finishes at 13:00 with a buffet lunch and the opportunity to network with your marketing peers. If you have any dietary requirements please advise the Events team at cim.events@cim.co.uk after your booking has been confirmed.

    This event has now passed
    Marriott Hotel
    Grove Park
    Smith Way
    Leicester
    LE19 1SW
    United Kingdom

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    Sector: Non-specific

    Region: Midlands
    Map link: click here

    Speakers: Ann Stanley

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £75.00
    • Studying member: £75.00
    • Student: £75.00
    • Non-member: £100.00

    The prices shown are inclusive of VAT plus refreshments and buffet lunch. If you have any special requirements please contact the Events team.

    Please book online for this event. If you cannot do so, please call the Events team on +44 (0)1628 427340.