The power of integrated communications and how to use PR to build and protect your brand

Are you using PR and social to its best ability? Are you leveraging the power of earned to unlock new brand fans? Are you missing an opportunity by having your comms functions in silos? Are you using your agency effectively? Do you even need PR?

The importance of integrated communications is uncontested, yet the media landscape is more fragmented than ever before, the rise of subcultures means consumer audiences are hard to reach and the threat of cancel culture means brand reputations are increasingly at risk.

Jo Vyvyan-Robinson, Partner and Head of Consumer Brand Comms at Freud Communications will talk about the best way to navigate a complex media environment, the power of PR to build and protect your brand, the importance of doing good to be relevant and the impact of integrated PR and social media strategies to enhance relevance and reputation.

With marketing budgets under increased scrutiny join us to learn how to build an earned media eco-system that delivers impact, to hear the best earned strategies for your brand right now, and to hear tangible solutions on how to harness the power of earned media to deliver maximum impact for your budget.

Jo Vyvyan-Robinson is a Partner at Freuds, heading up consumer brand comms.?Jo has 20 years of big brand experience with a focus on hospitality, retail, FMCG, lifestyle and food and drink. Jo specialises in consumer engagement campaigns and has led brand reappraisal, brand love and reputation strategies for brands including Danone, Nestlé, Kellogg’s, Cadbury, Mars Inc, KFC, Warburtons, McCain, ASDA and Sainsbury’s. With consumers demanding more from brands than ever before, Jo?believes in the importance?of brand purpose to drive relevance and works with clients to deliver bold, stand out creative that delivers impact.

CPD category: Integrated marketing comms

CPD duration: 1.5 hours

Registration and networking from 18:00, the event starts at 18:30 and finishes at 20:00.