CIM Webinar Express: Demonstrating the value of communications and marketing efforts

Demonstrating the value of communications and marketing activity is a constant challenge, but it has never been more important in the current climate of budget reduction. 

Whether you're a marketing professional, communication strategist, or business leader, this webinar will empower you with the tools and insights needed to elevate the effectiveness and perceived value of your marketing and communication efforts. 

Don't miss this opportunity to transform your strategies and achieve unprecedented success. 

Gain insights from success - Learn directly from an exemplary case study of how targeted communication and marketing strategies can lead to significant behaviour change and deliver outstanding results.

Evidence-based strategies - Discover the methodologies and metrics used to quantify the success of communications and marketing efforts, providing you with a robust framework to apply within your organisation.

Practical learning outcomes: 

Edna is a multi-award-winning communications, marketing and change management director with over 20 years of experience designing and leading strategic communication and engagement programmes, public health initiatives and transformation strategies. They have designed and delivered a number of nationally recognised programmes that target marginalised groups to support behaviour change and reduce health inequalities.

This webinar is kindly hosted by the CIM Charity and Social Marketing Committee and will last approximately 45 minutes inclusive of a Q&A session after the presentation.

CPD category: Monitoring and measuring effectiveness