The power of automation

The Hagakure method for Google Ads is a simplified campaign structure that uses automated tools such as smart bidding strategies and dynamic search ads (DSA) which can help you manage your budget more effectively in terms of time and money. 

This session will help you to understand keywords, ad groups and campaign structures to enhance customer targeting and your marketing budget. Our speakers Jack Brown, Head of Paid Media at Hallam, and Jack Hardy, Digital Marketing Manager at Sygnature Discovery will offer practical insights with real-world examples of Midlands companies who have used the approach to enhance campaign performance and results. 

Learning outcomes:

• Introduction to the Hagakure philosophy 

• Principles of clarity and simplicity in Google Ads 

• Consolidating and prioritising to eliminate redundancy  

• Optimal ad group organisation for relevance and performance 

• Refining campaigns to maximise efficiency and effectiveness

• Practical insights and actionable tips for Google Ads campaigns

Agenda for the day:

09:00-09:30 Registration & networking

09:30-09:45 Welcome from Hallam, Chris Daly, CEO of CIM and Rachael Mabe, Chair of CIM Midlands Committee

09:45-10:30 Hagakure search for marketing professionals | Jack Brown

10:30-10:40 Hagakure in action: A case study | Jack Hardy

10:40-11:00 Q&A

11:00 Event finishes and networking

Join us for an insightful session with an opportunity to network and socialise with like-minded marketers from the Midlands region.

CPD category: Digital integration

CPD duration: 1.5 hours

Registration and networking from 09:00, the event starts at 09:30 and finishes at 11:00.