CIM Webinar Express: Why every day in brand should feel like a start-up day

Branding is complex and yields both challenges and opportunities. One such challenge is how older established brands can stay relevant, in a constantly changing landscape and diversify for new audiences. One ally in providing a solution to this can be found in the recent explosion of digital tools. 

Join us to hear Joanne Wiggan, Director of Digital Experience at The Royal Mint dive into these topics and share: 

• Real-life examples of legacy brands and the need to diversify to remain relevant and also attract new target audience. Case studies from Gleneagles, Ribble and Volvo 

• Personal experiences on how to leverage digital tools to deliver exceptional customer experiences that increase brand engagement

Joanne has over 20 years’ experience for global brands within a diverse range of industries. Leading on brand strategy and creative propositions for Berghaus, Volvo and Grenade and managing traditional global marketing campaigns for Gleneagles, Barclays and Nissan. Over the last few years her roles include a holistic brand and experience position held at Ribble Cycles and, as the marketing industry evolves, Joanne’s career has also evolved to lead the digital strategy for both Hyundai and now The Royal Mint.

Joanne has gained a Degree in Marketing at John Moores University, the CIM Post Graduate Diploma at Birmingham University and most recently a National Diploma in User Experience with the UX Design Institute. Having taught undergraduate students on brand, digital and creative modules at both Coventry University and Nottingham Trent University, she continues to mentor people with a passion for brand and marketing.