CIM Webinar Express: Prepared minds - How to think with and about generative AI

Ambitious marketers who sense the opportunity in generative AI and want to apply it within their personal work and the wider profession. In a sense, we are all beginners when it comes to how AI will change marketing, so learners of all levels will benefit from the session.

Antony Mayfield is the CEO of Brilliant Noise, an AI acceleration agency, which has worked in digital transformation for brands and marketers for 14 years. He's lectured at prestigious institutions such as Warwick Business School and Imperial College and taught on the industry leading Google Squared course. He's authored Me and My Web Shadow, a best-seller about managing personal reputation online, and the highly-cited What is Social Media?. 

His expertise spans journalism, corporate communications and digital marketing, including founding the content & social media team at iCrossing, which became the largest independent digital marketing firm in the world. Antony's extensive knowledge, hands-on experience with AI, and ability to successfully navigate the digital transformation landscape make him an ideal teacher for AI in marketing.

The webinar is kindly hosted by the CIM Greater London Group and will last approximately 45 minutes inclusive of a Q&A session after the presentation.