• CoBrowse
  • March 12, 2024

    9:30 AM - Wyboston

    Learn the basics of the new GA4 platform and make the most of its new tools to report key web data and come away with practical insights that could be immediately put into practice into your business. Suitable for marketers with a basic knowledge of GA4, and marketers wanting to expand their knowledge on the GA4 platform.

    Ann Stanley, Founder and CEO of Anicca Digital, will share her knowledge and best tips on making the most of the platform for your business following on from her fantastic session at our Digital Marketing Conference last year. 

    Learning outcomes: 

    Part 1 - Demo of the platform
    • GA4 interface
    • Reports (+ library)
    • Exploration 
    • Advertising
    • Admin & settings
    • Lookers studio visualisation
    • Are you ready to go?

    Part 2 - Understanding and using GA4
    Section one - Introduction:
    • Introduction to Google Analytics
    • User privacy & cookies

    Section two - What you can measure:
    • Introducing dimensions, metrics, events & conversions
    • Key features of GA4

    Section three - Actions & outcomes:
    • Tracking events & conversions

    Section four - Reports:
    • Acquisition reporting
    • Campaign tracking

    Section five - Custom reporting: 
    • Library

    To finish off the day we hope you will join us for a buffet lunch and the opportunity to network with your marketing peers.

    CPD category: Digital integration
    CPD duration: 3 hours

    Registration from 09:30, the event starts at 10:00 and finishes at 13:00 with buffet lunch and networking until 14:00. If you have any special dietary requirements please contact the CIM Events Team at cim.events@cim.co.uk

    In association with Anicca

    Wyboston Lakes Resort
    Willows Training Centre
    Great North Road
    MK44 3AL
    United Kingdom

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    Sector: Non-specific

    Region: East-of-England
    Map link: click here

    Ann Stanley

    Speakers: Ann Stanley


    CIM Events Team


    +44 (0)1628 427340


    • Member: £75.00
    • Studying member: £75.00
    • Student: £75.00
    • Non-member: £100.00

    All prices are inclusive of VAT with lunch and refreshments provided. If you have any special requirements please contact the CIM Events team.

    Please book online for this event. If you cannot do so, please call the Events team on +44 (0)1628 427340.