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  • December 07, 2023

    12:30 PM - Stockport

    The title says its all. Branding! That's easy …..right?  During this CIM North West event, held at the fantastic Robinsons Brewery, we will explore the complexities of branding and the data and insights that go into driving brand growth. Our expert speakers will also explore the opportunities found within branding and how these can be leveraged to drive growth.

    This event is geared towards those who already have a solid understanding of branding and are looking to use branding to their advantage, or equally are experiencing some of the many challenges that surround branding and are looking to explore solutions with peers or gain insights and learnings.

    We have a packed agenda with speakers whose experience spans across many sectors and the panel discussion will give you further chance to ask our speakers your questions and share your thoughts.

    David Bremner – Director of Marketing, Robinsons Brewery
    When is a brand not a brand? 
    How the Robinsons brand takes a backseat to that of the pubs and how important it is for the overall brand to drive the individual brands of each local pub.

    Jennifer Kasher – Strategy & Insights Manager - European cross-category Lead, Kellanova (formerly Kelloggs)
    Insights that pop
    Harnessing consumer insights as a catalyst for growth. How deep understanding of Pringles consumers and snacking occasions sparked an evolution in the brands direction and ultimately growth.

    Joanne Wiggan – Director of Digital Experience, The Royal Mint
    Why every day in brand, should feel like a start-up day 
    How can older established brands stay relevant, in a constantly changing landscape and diversify for new audiences.

    Mark Ross – Creative Director, Glorious Creative
    What to expect from your branding agency
    From potential pitfalls to obvious opportunities; what should organisations expect when employing the support of a specialist branding agency.

    To finish off the day we hope you will join us on a tour of the amazing Robinsons Brewery before our networking drinks reception.

    Capacity is limited to 50 places, so secure your ticket now.

    CPD category: Brand
    CPD duration: 3 hours

    Registration and refreshments from 12:30, the event starts at 13:00 and finishes at 16:00, with networking drinks reception and canapés until 18:30. 

    If you have any special requirements please contact the Events team at cim.events@cim.co.uk.

    This event has now passed

    Robinsons Brewery
    Visitors Centre
    Apsley Street
    SK1 1JJ
    United Kingdom

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    Sector: Non-specific

    Region: North
    Map link: click here

    Speakers: David Bremner, Jennifer Kasher, Joanne Wiggan and Mark Ross


    CIM Events Team


    +44 (0)1628 427340


    • Member: £65.00
    • Studying member: £65.00
    • Student: £65.00
    • Non-member: £110.00

    All prices are inclusive of VAT with refreshments and canapés. If you have any special requirements please contact the CIM Events team.

    Please book online for this event. If you cannot do so, please call the Events team on +44 (0)1628 427340.