A Marketers Guide to Defining and Communicating Sustainability

Sustainability is quickly becoming one of the key factors in consumer purchasing decisions.  As consumers pay more attention to the impact products have on the planet and their environmental credentials, manufacturer sand retailers must ensure that this pillar of their sales strategy is complete and most importantly, authentic.

 

Join us to hear Cathryn Higgs, Head of Ethics, Sustainability and Policy at Co-op food and Helen Quaye, Senior Policy Development & Campaigns Manager about how one of the UK’s most successful and environmentally aware food retailers structures and communicates it’s message in a very crowded and competitive market.

 

Using examples from the Co-ops sustainable journey, the session will cover:

 

• What does sustainability mean for your business

• Balancing sustainability with commercial business needs

• Getting the communications right – messages and channels

• Co-creating with your customer base – the opportunity for co-operation

• Standing out in a crowded market

 

The webinar is kindly hosted by the CIM Food, Drink and Agriculture Group and will last approximately 45 minutes inclusive of a Q&A session after the presentation.

To register for this webinar please click here or on the webtile image at the top of the page.