Circular economy; how do we tell a brand new story

There is no question, we have to think differently and start changing how we do business. 

Join James George as he talks us through why the circular economy is so important and explores not only the challenges, but more importantly the opportunities it unlocks from driving innovation and behavioural change to reducing waste and ultimately the impact to the planet.

James has a professional journey that could be described at best as unusual, and in reality, more eclectic. Following the 12 years on the world stage in the Royal Navy, as a Mine Clearance Diving Officer (MCDO), he was then lucky enough to join the Ellen Macarthur Foundation; a global thought leader in circular economy. During his three and a half years there, he spent most of his time with the corporate community, discussing their aspirations and helping them to understand how they turn their circular economic journey into a reality.

As the world continues to grapple to create both impact and growth, he works with leading brands and anyone who will listen, on how they can start that journey. 

He spends most of his time speaking to people and telling them stories. He tries to help organisations not only to find their “why”, be that economic, social, or environmental, but more importantly help them take the first steps to create systems that are both purposeful but also profitable. 

The webinar will last about an hour and is inclusive of a live Q&A session after the presentation. This is the second CIM Marketing Club event planned for this academic year. 

To register for the webinar please click here or on the image at the top of the page.

The CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies, the CIM Marketing Club runs a series of webinars designed to share the latest thinking, trends and techniques in real-world marketing delivered by expert practitioners.