From haha to aha: Insight, serendipity and humour

Anthony Tasgal will deliver a paean to serendipity, insight and wit in a world obsessed with rationality, KPIs, metrics and ‘tick-boxing’.

He’ll cover 3 broad areas:

Tas is a trainer, author, speaker, brand and comms strategist and lecturer. He is a Course Director for The Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communication and the Civil Service College, and principal advisor for CIO Connect in Hong Kong. He is also a long-term Ad Agency planner and still freelances with several agencies and clients including the Royal Albert Hall to tell their story for their 150th anniversary in 2021.

Tas is a global speaker and regularly contributes on marketing and communications subjects to the James Max show on TalkRADIO. He is the author of the award-winning books The Storytelling Book, which has sold over 30,000 copies globally, The Inspiratorium, and in 2020 InCitations.

His specialist topics include storytelling, behavioural economics and insightment, and as a lapsed classicist he also indulges in etymology and Homer.

The webinar will last about an hour and is inclusive of a live Q&A session after the presentation.

This is the fourth of our CIM Marketing Club webinars planned for this academic year.

To register for this webinar please click here or on the image at the top of the page.

The CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies, the CIM Marketing Club runs a series of webinars designed to share the latest thinking, trends and techniques in real-world marketing delivered by expert practitioners.