New product development in a virtual world

May 06, 2021

1:00 PM - Webinar Express

We are living in truly unprecedented times, in which the lives of people and organisations are being truly disrupted. 

In Higher Education many institutions are grappling with the new normal whilst considering what this means for new product/course development. What opportunities does this new world offer to organisations looking to revolutionise their product/course portfolio and what are the challenges? This session will look at Higher Education institutions and outline approaches to virtual new product development and key learning points.

Speaker:- David Smith, Head of Marketing at the University of East London

David has fifteen years of experience working in higher education marketing and communications. He is an all-round marketer with particular experience in brand strategy and management having successfully supported two higher education intuitions through major re-brand projects. He’s skilled in translating corporate vision into engaging marketing communications and content, and alignment with strategic portfolio development. With a focus on matching market insight with innovation, David has built a team of ambitious and talented individuals at the University of East London. 

The webinar is kindly hosted by the CIM Higher and Further Education Group and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation. 

To register for this webinar please click here or on the image at the top of the page.