Latest trends in digital marketing

In this highly practical session, award-winning author and speaker Daniel Rowles, will guide you through the latest trends in digital marketing. The session will cover topics like influencer marketing, latest trends in podcasting and video as well the latest developments in social media. You’ll leave with tools and techniques you can take away and use straight away, and every attendee will be provided with the latest ‘digital marketing toolkit’ - a guide to the best free digital marketing tools which covers:-

• Digital marketing in perspective

• Latest changes in Google and search

• The changing role of online content

• Social media latest tools and trends

• The digital marketing toolkit download

This is the first of a small number of CIM Graduate Gateway Marketing Club online events planned for this academic year. 

What is the CIM Graduate Gateway Marketing Club?

For the past three years four leading London Universities – London South Bank University, University of Westminster, University of East London and the London College of Fashion – have collaborated with CIM to run a programme of on campus practitioner led events for marketing students and London marketers alike. On the basis that you can’t keep a good idea down, for this year we will be running Marketing Club events virtually on Microsoft TEAMS. 

Daniel is a Programme Director for Imperial College Business School, a Fellow of the Chartered Institute of Marketing, CEO of TargetInternet.com and Founding Director of the Digital Leadership Programme. He is also the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast, and an award-winning author for publisher Kogan Page (Mobile Marketing, Digital Branding, Building Digital Culture, Podcast Marketing Strategy) who’s books have been translated into 12 languages. 

Daniel has helped organisations of all types to use digital effectively, working with a wide range of businesses, from start-ups through to global clients like the BBC, Sony, Google, Tesco, Vodafone, Mercedes, Barclays and many more.