Know your customer

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The need to understand your customer has never been greater. In this talk, Ian Miller, CEO of award winning digital agency, Crafted, will show how brands are using data and insight to drive better marketing. Expect tools and techniques to unlock a deeper understanding of customer behaviour, along with practical tips to turn it from insight into meaningful action. Ian will explain how knowing your customer can become your most powerful marketing tool.

As CEO, Ian delivers the growth strategy for Crafted as well as leading the day-to-day operations of a business with 70 staff across all functions from technical development solutions, UX and enterprise design challenges, and international-scale search marketing campaigns. A regular on the speaking scene, he has spoken on behalf of industry bodies such as the Chartered Institute of Marketing (CIM), Institute of Direct Marketing (IDM), and Institute of Directors (IoD). Ian believes that successful marketing comes from the right mix of creativity and data, something that often forms a central part of his talks.