October 29, 2020

9:00 AM - Cardiff


CIM Wales are proud to present our next Masterclass event on 'Strategy’.

In this session we will explore what constitutes a marketing strategy, what you need to know before you develop one, brand positioning and lessons on product/ market development, how to define your target audience, and, crucially, measure the value of your marketing.

As ever with the masterclasses, this event has exceptional guest speakers who will offer both cutting edge insight and practical tips and tools you can implement immediately. Don't miss out on this vital and very popular topic.

This masterclass is kindly co-sponsored by Illustrate Digital and Spindogs.

09:30: Welcome  – Gavin Davies, Chair of CIM Wales
09:40: Strategy before tactics – Georgina Lewindon, Glew Marketing
10:20: Title to follow – Justin Jackson, Digital Remit and CIM tutor
11:00: Coffee break 
11:30: Developing your brand position – Dan Lewis, Spindogs
12:10: Title to follow – Massimo Santoro, Markes International 
12:50: Lunch
13:50: Title to follow – Sarah Kerrigan, Social Strategist and CIM tutor
14:30: Measuring the value of marketing – Sameer Rahman, The Royal Mint 
15:10: Close and networking
15:30: Event ends                                                                                                            

The £140.00 non-member price includes 3-months’ Affiliate Professional membership of CIM, which can be claimed after attending the Masterclass.

CPD category: Strategy
Duration: 5 hours

Registration and networking is from 09:00, the event starts at 09:30 and finishes at 15:30. If you are non-EU resident please call the Regional Events team to make your booking.

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Juno Moneta Lounge
Cardiff City Stadium
Leckwith Road
CF11 8AZ
United Kingdom

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Sector: Non-specific

Region: Wales
Map link: click here

Speakers: Various


CIM Events Team


+44 (0)1628 427340


  • Member: £110
  • Studying member: £110
  • Student: £50
  • Non-member: £140

The prices shown include VAT with a buffet lunch and refreshments provided. If you have any special requirements please contact the regional events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.

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